TikTok is introducing a new feature that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the service disclosed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread launch. This development aligns with a surge in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing channels on another major platform exclusively feature content made by AI. A large amount of this output is considered “AI slop”, a label for inferior, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we want to give people the power to adjust the amount of that, based on their own likes,” stated a company executive.
Volume and Proportions
The service announced that there are now 1.3bn videos on its service identified as AI-generated. Collectively, over 100 m media items are submitted to the platform daily, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the amount of artificial media they view by accessing the topic control option in the app and choosing the AI content topic. Other topics that are already be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines mandate content makers to identify lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the app will now attach an AI-generated watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This action is designed to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will support charitable organizations dedicated to training programming and robotics.
Platform Protection
The platform has supported its moderation strategy, amid controversy over intentions to lay off a large number of content moderators in the United Kingdom. It is set to reduce a significant number of roles in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it gets reviewed by humans. TikTok reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
